MERGE/PURGE
PROCESSING AND REPORTING
Merge/Purge Processing is the launching pad of any good direct marketing
campaign - a procedure that can greatly reduce your postage and printing
costs, increase your response rate and protect donor relationships.
So, how
does Merge/Purge processing do all of those things? It helps you
mail less by removing undeliverable addresses, purging duplicate
addresses and even identify those on your list who are deceased.
Plus, it can recognize multi-buyers and prevent you from sending
multiple packages to the same person.
Alaniz
and its strategic partner, IDMI,
are able to offer a variety of Merge/Purge services, including:
• 150,000,000+
records processed annually
• 48-72-hour turn around
• Daily detailed statistical reports
• Direct Marketing Association (DMA) Pander File Suppression
• Deceased file processing
• Multiple gift array creation
• Scan line creation
• Identify Multi-buyers
• Salutation creation
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DATA
PROCESSING
Is your database full of duplicates? Are there entries with information in
the wrong fields? Was it created in an obsolete format? Are you able to get
timely responses and quick access to your file? Do you even know the answers
to these questions?
Crucial
to your Direct Mail campaign is the need to make sure the right information
is given to the right customer or potential donor. Alaniz’s
team provides a full range of data hygiene services that minimize
bad addresses, maximize the elimination of bad records, and optimize
the deliverability of your mail.
• CASS
Certification / Address Standardization
• File Hygiene and De-Dupe Processing
• CHANGE
OF ADDRESS PROCESSING
• Demographic overlays
• Extensive file segmentation
• Comprehensive
File Audits
• Congressional District Appending
• Phone number appending
• Postal
Pre-sorting
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MAIL
SHOP
State-of-the-Art inserting equipment, experienced project management and
mail shop professional, plus an independent Quality Assurance team. They
all come together at Alaniz to give you the speed, accuracy and on-time mail
dates you desire from your mail shop.
Alaniz
works at both the strategic and operational levels with the United
States Postal Service (USPS). In fact, Alaniz actually has USPS employees
stationed at our facilities to provide in-plant postal verification.
This process eliminates a step in the Post Office system and delivers
your job into the mail stream faster.
• 1 – 18
pocket high speed inserting
• Multiple match processing
• Automated specialty affixing
• U.S. and International mailing service
• Bindery
• Daily out of up 1.2 million pieces
• BMC/SCF handling and distribution services.
• Thank-you
receipting
• Metering and Stamping.
Whether
it’s working with a BMC/SCF drop shipment, managing truck schedules
or shortening delivery times; reducing in-home delivery costs and
meeting mail dates is what Alaniz is all about.
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PRINTING
SERVICES
Tired of wasting time and money trying to coordinate the schedules of your
printer and mail shop? Then let us simplify your life. At Alaniz we put your
printing and mail shop under one roof.
Utilizing
the latest printing technologies we are well equipped to handle your
direct mail printing project. Our services include:
• UV
web printing
• Cut-sheet printing
• In-line die-cutting and perforating
• 20” roll width with cut-offs at 11”, 14” and 22’.
• High quality Litho printed pressure sensitive stocks
• Computer to plate technology
• UV coated, laminated and custom die-cut paper products available.
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PERSONALIZATION
SERVICES
The strategic use of personalization is an integral part of any successful
direct mail campaign. Companies and organizations know that they can enhance
their response rate by individually tailoring an offer to unique segments
of their target audience. So when multiple versions of personalization are
required, Alaniz is your partner of choice.
At Alaniz
we personalize millions of pieces of mail on a monthly basis, many
of which contain sensitive data with complex variables. Therefore,
our processing department gives each package that personal touch
through the use of high-speed simplex or duplex cut sheet laser imaging
equipment.
• Specialists in Cut-sheet personalization technologies.
• Industry leading, high speed, 600 x 600 dpi variable laser imaging.
• Simplex or duplex variable laser imaging.
• 14” x 17” master sheet with in-line collation capability.
• Variable halftone imaging.
• On-the-fly vertical and horizontal laser imaging capabilities
• Up to 142 fonts per document
• On-the-fly variable substrate imaging.
• Scitex and Video jet variable imaging.
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